The superb curving bay of Puerto Pollensa is a fine sanded necklace, the old Roman Town inland is its clasp. You will always find a quieter spot there, even in August. Every need is catered for in the colourful bustling town shops, bars, restaurants and markets. This classy resort is the ideal base for both active and relaxing holidays. Sun worshippers enjoy the pine-lined sandy beaches and clear waters during the day, and indulge in the social sport of "people-watching" from one of the many cafés on the promenade during the long balmy evenings.

At dawn the sea is flat and still, and for the few people up at that time, sunrise is a sight not to be missed. During the day, the sea breezes blow inland. Waves lap the shore and the deeper sea is dotted with colourful sails of yachts criss-crossing the bay.

The long beach, of white sand, is clean and quiet and definitely not crowded - a description which fits the resort as a whole. Some lovely hotels, literally yards from the shore along the pedestrianised Palm Way, command some of the best sea views to be had on Mallorca. The village itself is clustered around the old town square; half of which contains the church, the other half is shaded by palm trees and is lined with restaurants and cafés where locals and hotels mix.

There are lots of narrow streets of whitewashed houses, pools of shade under awnings or palm trees, and shops through which you can browse away the afternoons. Puerto Pollensa is a world away from the exuberant resorts of Magaluf and Palma Nova, and is a real favourite for couples and families. Going out in the North of the island is a pleasure as the quality of the food is higher than in the south.

Call Pollensa Holidays on 0844 4821614 for further information.